Wilkes Bashford Rebranding
Going on its 47th year, the always posh and fabulous Wilkes Bashford decided it was time for a facelift. To celebrate the completion of the renovation and new look, the store threw back-to-back fetes at their San Francisco and Palo Alto locations. The events reflected the luxury brand of Wilkes Bashford: elegant, current, and a touch playful.With a chic vintage-circus theme, the events featured talented contortionists, stilt walkers, a magician from LA, a contact-juggler, hoop and ribbon dancers, a tarot reader, photo-shoot style photo booth, and DJ. Guests were able to interact with the talent as they snacked on passed hors d’oeuvres, browsed the shelves for new winter accessories, and watched a fashion show of all the latest men and women’s fashion.
Needless to say, the events were unique and sophisticated – just as the founder, Wilkes Bashford, intended the brand to be.